Toc! was a French slang word for costume jewelry way back when. I prefer it to costume jewelry or bijoux de fantaisie. It sounds like more fun: What is that you are wearing? Oh, just a little toc! I threw on.
Coco Chanel believed that a woman should mix real and fake jewels. She found it "disgraceful to walk around with millions around your neck, just because you're rich. The point of jewelry isn't to make a woman look rich but to adorn her". It is the same thing with your wardrobe: the clothes should not be the first thing to be noticed. There is a moment when someone tries on something and we immediately know that it not only looks just good but great. We always want just the great moment. And we are glad that so many clients have had so many great moments with us.
Of course, Chanel had amazing real jewels so don't get us wrong. But if you can mix it up, do! If you can only afford the toc! well, then rest easy, because one of the most fashionable women of the twentieth century made a simple straw boater and costume jewelry the ne plus ultra in style.